信息技术高速发展、新媒体的崛起,对传统报业造成冲击,转型发展成为报业化解困难、应对挑战的大趋势。报业转型关键在于内部组织重构,只有报业内部组织结构及运营管理与外部环境相适应,报业转型才能实现。 The rapid development of information technology and the rise of new media have created an impact on the traditional newspaper industry and the transformation and development have become the general trend of the newspaper industry in resolving the difficulties and coping with the challenges. The key of the newspaper industry transformation lies in the reconstruction of the internal organization. Only when the internal organizational structure and operational management of the newspaper industry are compatible with the external environment can newspaper transformation be realized.