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2001年,伴随着我国正式加入WTO,《关于广播影视“走出去工程”的实施细则》也颁布实施,这标志着我国广播影视“走出去”工程正式启动。本文对近十年来专家学者在广播影视走出去方面的措施研究进行了综述,指出了研究中的局限性以及优化思路,对中国实现由广播影视大国向广播影视强国的转变提供了建议。
In 2001, along with China’s formal accession to the WTO, the “Detailed Rules for the Implementation of Projects Going Out of Radio, Television and Television” promulgated and implemented, which marked the official launch of China’s radio and television program “Going Global”. This article summarizes the research on the measures taken by experts and scholars in the field of radio and television in the past ten years, points out the limitations in the study and the ideas for optimization, and provides suggestions for China to make the transition from a major radio and television broadcasting country to a radio, film and television power.