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对大部分非IT类营销人员而言,云计算、大数据等术语离他们仿若很远,却又很近,可能很多人都觉得不就是用数据吗,谁不会用呢?其实,只有当你真正想借助大数据推动市场营销,进而促进业务的时候,才能深刻体会到,做与不做,怎么做,对于大数据营销的认知则会有天壤之别。对于B2B企业而言,大数据营销首先也需要受众广泛的品牌知名度,所以与大众兴趣点或者行业热点能有机结合的内容或形式颇受B2B企业推崇并借鉴。作为一家转型中的软件厂商,在产品与技术不断推陈出新的基础上,SAP的大数据品牌营销也在与时俱进。比如SAP不会
For most non-IT marketers, terms such as cloud computing and big data are far behind and close to each other. Many people may think that they are not using data. Who can not use it? In fact, You really want to use big data to promote marketing, and then promote business, we can deeply understand, do and not do, how to do, for big data marketing awareness will be a world of difference. For B2B companies, big data marketing first needs a wide audience of brand awareness, so popular with the public or industry hot spots can be organically combined content or form popular B2B companies respected and learn from. As a software vendor in transition, SAP’s big data branding marketing is also advancing with the times as products and technologies continue to evolve. Such as SAP does not