商品经济时代,广告早已走入千家万户。作为全世界范围内大众宠儿的足球明星成为广告商们的追逐目标乃是众所周知的事实,精明的商家根据球星的个人特点决定着其广告归属,举例来说,根据广告商的建议,尤文图斯的“金童”皮埃罗的最佳用途居然是推广保健用品,当然也有商家认为皮埃罗在球员中显得文雅,很适合做学校书本或身体卫生产品的广告;巴蒂斯图塔一头秀发,早已被无数洗发水厂家看中;鲁伊·科斯塔有英国绅士风度,是展示跑车和服装的好材料;大因扎吉是青春偶像,可以作为摩托车和青少年时髦服装的形象代言人;维耶里则被视为“推广男性化妆品和女性杂志的最佳人选”;托蒂的形象犹如邻家男孩,又非常 The era of commodity economy, advertising has long been into millions of households. It is a well-known fact that soccer celebrities, the mass darlings of all over the world, have become the targets of advertisers, and savvy merchants determine the vending of their ads based on their personal attributes. For example, according to advertisers’ advice, Juventus The best use of “Golden Boy” Pierrot is actually to promote health care products, of course, there are businesses that Pierrot is elegant in the players, it is suitable for school books or body hygiene products ads; Batista Stuart show Hair, has long been countless shampoo manufacturers; Rui Costa has a British gentleman, is a good showcase of sports cars and clothing materials; Inzaghi is a young idol, can be used as motorcycle and teen fashion clothing image spokesman; Vieira is considered “the best person to promote men’s cosmetics and women’s magazines.” Totti’s image is like a neighbor boy,