随着经济的发展和消费形式的改变,现代产品设计越来越注重探讨消费者与产品之间的关系。设计师通过消费者生活形态能比较准确的把握其群体特征和消费习性,进而设计出符合他们期望的产品。文中以关注和使用家用微型车的女性为例,探讨产品设计中不同消费者生活形态研究的方法,希望能为设计师们更好的进行消费者研究提供参考。 With the development of economy and the change of consumption pattern, modern product design pays more and more attention to discussing the relationship between consumers and products. Designers through the consumer lifestyle can more accurately grasp the characteristics of their groups and consumer habits, and then design products that meet their expectations. In this paper, we focus on women who focus on and use home mini-cars to explore ways of studying the life forms of different consumers in product design, hoping to provide reference for designers to conduct better consumer research.