随着互联网的普及化,博客已经发展成为近年来非常时尚的网络行为,无论是大众名人还是平民百姓都可以通过这个网络平台来展现自己,开启了“全民写作”的时代,博客文化现象也是社会学急需关注的一种特殊的社会现象,本文就从社会学的视角来分析博客现象产生的时代背景、发展缘由、以及博客现象的特征、所带来的社会影响及其发展对策。 With the popularization of the Internet, the blog has developed into a very stylish online behavior in recent years. Both the mass celebrities and the common people can express themselves through this network platform and open the era of “national writing”. The blog culture phenomenon It is also a special social phenomenon that sociology urgently needs attention. This article analyzes the background of the blogging phenomenon, the reasons for its development, and the characteristics of the blogging phenomenon from the sociological point of view, the social impact and its development countermeasures.