在互联网技术日益发展的今天,微信等新媒体也逐渐走入人们视野,通过微信公众账号进行营销也成为现代企业中一种主要的营销方式,对于酒店来说,怎样充分利用这种方式来提升业绩,也成为当前领域内面临的主要问题。本文便从酒店类微信公众账号当前的运营状况为研究基点,分析在实际运营过程中遇到的主要问题,并提出有针对性的解决对策。 Today, with the development of Internet technology, new media such as WeChat also gradually come into view. Marketing through WeChat public account has also become a major marketing method in modern enterprises. How to make full use of this method to promote Performance, has also become the main problem facing the current area. This article from the hotel class WeChat public account of the current operating conditions for the study of the basic point of analysis in the actual operation of the main problems encountered and put forward targeted solutions.