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做奖项做活动的境界是做品牌,把奖项、活动做成品牌,还有品牌延展延伸我至今记得30年前一句电视广告语“金星啤酒省优部优”。多年后我才发现这种奖项广告不自今日始。茅台当年获得的那个巴拿马国际大奖,虽备受质疑,但不乏经典。如今在飞机上,随便翻翻报刊就能找到一些奖项传播。比如,海航三年蝉联世界500强的通版杂志广告,海航七年蝉联某组织“五星航空”大奖的软文
Do awards to do the realm of the event is to do the brand, the brand made of the awards, activities, as well as extension of the brand extension I still remember 30 years ago a television advertising language Years later I discovered that this award advertisement is not from today. Maotai won the Panama International Awards that year, despite the questionable, but there is no shortage of classics. Now on the plane, just flip the newspaper can find some awards spread. For example, HNA won three consecutive years of Fortune 500 magazine ads, Hainaut reelection of a organization for seven years, “Five-Star Airlines” award-winning soft paper