很多创新性产品要求供应链成员在不确定环境下进行零部件设计、生产能力配置,很多时候甚至难以用明确的契约确定双方的关键交易参数在创新性产品层出不穷的今天,企业面临着越来越多的新挑战。一方面,技术进步越来越快,产品升级换代频繁,企业必须不断研发新产品,从而吸引更多的消费者前来购买产品。另一方面,市场环境变得越来越不确定,有时甚至连消费者自己都无法明确其最终将购买哪家企业生产的产品。特别是 A lot of innovative products require supply chain members to carry out component design and production capacity configuration in an uncertain environment. In most cases, it is even difficult to determine the key transaction parameters of both parties in a clear contract. With an endless stream of innovative products, enterprises are facing more and more Many new challenges. On the one hand, technological progress is getting faster and faster, product upgrading frequently, companies must continue to develop new products to attract more consumers to buy products. On the other hand, the market environment is becoming more and more uncertain, and sometimes even the consumers themselves are not clear about which product they will eventually buy. especially