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地段和区域是房地产开发永恒的命题。区域价值是运作一个项目的先决条件之一,成功的项目又会反过来提升区域价值,这一辨证关系在住宅领域和商业地产领域同样得到验证。对于商业地产而言,特定范围的区域有另一个代名词:商圈。商圈的构成中少不了优越的地理位置,便利的交通条件,充足的消费人口,成熟的商业氛围,等等。北京三大传统老商圈王府井、前门、西单,无不具备显著的区位优势,而新兴起的望京,中关村等商圈,则因新的城市中心的发展,表现出“长江后浪推前浪”的气势。2006年,传统的和新兴的各大商圈表现各异,冷落或者红火,不可一概而论。真正热门的商圈也许不过十个,但即将变得热门的商圈却不可估量。十大热门商圈,见证了2006年城市扩张的印记,也为商业地产未来的发展提供了线索。
Lot and area are the eternal proposition of real estate development. Regional value is one of the preconditions for running a project, and successful projects in turn enhance the value of the region. This dialectical relationship is also validated in the field of housing and commercial real estate. For commercial real estate, a particular area of ?? the area has another synonym: business district. The composition of the business district indispensable superior geographical location, convenient traffic conditions, ample consumer population, a mature business climate, and so on. Wangfujing, Qianmen and Xidan, the three traditional old business districts in Beijing, all have obvious geographical advantages. However, the newly emerging commercial districts like Wangjing and Zhongguancun have shown a new trend of “ ”The momentum. In 2006, the performance of traditional and emerging major shopping malls varied, neglected or prosperous, can not be generalized. Really popular business district, but perhaps ten, but the upcoming business district is immeasurable. Top 10 shopping district, witnessed the imprint of urban expansion in 2006, but also for the future development of commercial real estate provides a clue.