中国市场已经从供不应求的卖方市场转向了初步供过于求的买方市场,企业正面临诸多市场挑战。应对这些挑战的重要策略之一就是通过实施营销再造,创建以市场为导向、以客户为中心、以效益为目标的战略营销管理体系,培育出具有竞争优势的可持续营销能力。 The Chinese market has shifted from the seller’s market, which is in short supply, to the buyer’s market, which is initially oversupplying, and companies are facing many market challenges. One of the important strategies to deal with these challenges is to create a market-oriented, customer-focused, and profit-oriented strategic marketing management system through the implementation of marketing and reengineering, and cultivate sustainable marketing capabilities with competitive advantages.