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美国,是世界上的广告王国,说美国被淹没在广告的海洋中并不显得过份,从全美户外广告最集中的纽约时代广场、百老汇大街,到全美颇有名气的规模最大的拉斯维加斯霓虹灯广告一条街,你看到的,听到的,面对的都是广告。研究美国广告的发展对寻求中国广告业的突破,有着重要的现实意义。户外广告,美国广告的形象工程美国的城市建设规范合理,环境绿化以草皮花卉为主,树木为辅,街道两边树木稀少,这种环境为户外广告的设置,创造了良好的条件。我们在美国看到的户外广告
The United States, the world’s advertising kingdom, said that the United States was not submerged in the sea of advertisements. From the most concentrated outdoor advertising in New York City Times Square, Broadway, to the nation’s largest and most famous Las Vegas Gas Neon advertising a street, you see, hear, in the face of the ads. It is of great practical significance to study the development of American advertising to seek a breakthrough in China’s advertising industry. Outdoor advertising, the image of the United States advertising The United States urban construction and reasonable specifications, greening the environment with turf flowers, trees, supplemented by trees on both sides of the street scarce, this environment for the outdoor advertising settings, creating good conditions. Outdoor advertising we saw in the United States