新年贺辞,是党政机关、企事业单位、社会团体或个人以新年来临为契机,向公众表示节日祝贺,并对新的一年予以展望所使用的文稿。它是一种公关礼仪性应用文体,撰写得当,可以促进不同国家、不同政党、不同单位之间的友好往来,可以沟通干群、政群、军民之间的关系,营造温暖祥和的氛围,在公关活动中起着联络感情、增进友谊、促进交流和加强合作的重要作 New Year greetings are contributions made by party and government organs, enterprises and public institutions, social organizations or individuals with the advent of the new year as an opportunity to show the public holidays and look forward to the new year. It is a kind of public relation etiquette style of application, written properly, can promote friendly exchanges between different countries, different political parties, different units, you can communicate the relationship between cadres, political groups, military and civilian, to create a warm and peaceful atmosphere, at Public relations activities play a contact feelings, enhance friendship, promote exchanges and strengthen cooperation