“信息高速公路”的广泛普及导致互联网络(Internet)的崛起,使个人电脑的作用如虎添翼,并使人们获取信息无论在观念上还是方式上都发生了巨大的变化。在商业领域,最典型的变化是网络上的“虚拟市场”如雨后春笋般的出现,而网络用户则可在“虚拟 The widespread use of “information superhighways” has led to the rise of the Internet, the power of personal computers and the tremendous change in the way people access information, both in concept and in approach. In the business world, the most typical change is that the “virtual market” on the network has mushroomed, while network users can be in the "virtual