近年来,护肤品不好做,彩妆有利润,越来越成为化妆品业界人士的共识。所以越来越多的人投身进入了彩妆的市场。但进去之后,却发现情况并非想象那么简单,市场不像以为的那样平静。中国护肤品市场的共性——复杂、无序、惨烈,在彩妆市场也同样存在,甚至在某些方面有过之而无不及。别的不说,单看那些美容院也把彩妆摆在橱窗内显眼位置,直接拦截了一部分颇具消费能力的目标顾客,就足以令日化线做彩妆的同仁们跳脚干瞪眼。 In recent years, skin care products do not do well, Make a profit, more and more cosmetics industry has become the consensus. So more and more people have joined the make-up market. But after entering, they found that the situation is not so simple, the market is not as quiet as thought. China’s common skin care market - complex, disorderly, tragic, also exists in the make-up market, or even worse in some areas. Do not say anything else, just look at those beauty salons also put the make-up in a prominent position in the window, directly intercept some of the spending power of the target customers, is enough to make day line make-up colleagues jump feet staring.