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文化产业因其受众面广和时效性、渗透性和隐蔽性强的独特优势,能使社会主义意识形态得到有效的对外传播。意识形态和文化产业紧密相融,能够以实体文化形式对外传播社会主义的“公有”思想和“集体主义”思想,以制度文化形式对外传播人民当家作主的理念,以行为文化形式对外传播科学发展观与“和谐世界”理念。在对外传播途径上,通过合并重组等市场化手段,培育大型文化产业集团,最大化地占领文化市场,吸引文化产品消费者;重视网络技术等高科技的开发,利用新型媒体宣传社会主义意识形态;做到有的放矢,加强对传播对象及目标国家的研究,实现专业化和分众化传播。
Because of its broad audience and the unique advantages of timeliness, permeability and concealment, the cultural industry can make the socialist ideology effectively communicate with other countries. Ideology closely integrates with cultural industry, and can spread the idea of “public ownership” and “collectivism” of socialism in the form of solid culture to the idea of propagating the people as the masters of the country in the form of system and culture, Formulate the Concept of Scientific Development of External Communication and the Idea of “Harmonious World”. In the channel of external communication, through market-oriented means such as merger and reorganization, cultivating large-scale cultural industry groups, maximizing the occupation of cultural markets and attracting consumers of cultural products; emphasizing the development of high-tech such as cyber technologies and using new media to promote socialist ideology ; Be targeted, strengthen research on target countries and target countries, and achieve specialization and decentralization.