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移动媒介作为当下文化研究的生成语境,引起了受众理论的积极关注。移动技术的前身存在于先前的传播、文化以及媒介诸形式中。但是,此一“移动化”——若可如此称之的话——如与当下受众相嫁接,即呈现出独特的样式与日益强化的向心性。过去二十余年中,各类便携式手机与无线技术大量出现,以移动装置应用为核心、不同以往的重要参与过程已构建出新型的受众。此不仅对广大手机受众以及移动媒介使用者来说意义颇大,且必将引发对媒介及其受众的全面重构。
As a generation context of contemporary cultural studies, mobile media has aroused the active attention of the audience theory. The predecessor of mobile technology exists in previous forms of communication, culture and media. However, this “move ” - if so to speak - if grafted with the current audience, that is, presents a unique style and increasingly strengthened the centripetal. Over the past two decades, various types of portable handsets and wireless technologies have emerged in large numbers. With the mobile device application as the core, different types of important participatory processes have built new audiences. This is of great significance not only to the majority of mobile phone users and mobile media users, but also to the full reconstruction of the media and its audience.