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供电企业是服务型企业,客户是企业最宝贵的资源,提高客户满意度和忠诚度是决胜竞争的关键。建设并实施CRM系统是适应市场竞争的客观要求,也是从根本上改变客户环境和运行机制
Power supply enterprises are service-oriented enterprises. Customers are the most valuable resource for enterprises. Improving customer satisfaction and loyalty is the key to winning the competition. Construction and implementation of CRM system is to adapt to the objective requirements of market competition, but also fundamentally change the customer environment and operating mechanism