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学前儿童是一个特殊的收视群体,与其他年龄段的收视群体相比, 他们是最年轻的、也是最忠实的电视观众。他们拥有自己的一套视觉词汇;也就是说,掌握他们的独特的视觉特征正是-- 在所有的收视群体当中,3-6 岁的学前儿童是一个特殊的观众群。他们尚未发育成熟的、独特的身心特点决定了专门为学前儿童制作的电视栏目,无论是节目的内容还是节目的形式,都与成人电视栏目大不相同。要想掌握独特的幼儿电视栏目的制作标准,进而生产出为幼儿电视观众所喜爱的电视栏目,最终帮助他们建立完整的知识体系,其前提就是要深入了解幼儿不同于成人的身心特点,总结他们的审美语汇,再将这些审美语汇转化成为一套成熟的电视制作符号,构成儿童和电视之间独有
Pre-school children are a special audience group and they are the youngest and most loyal television viewers compared to other age groups. They have their own set of visual vocabulary; that is, mastering their unique visual identity - among all audience groups, 3-6 year old preschool children are a special audience. Their unique maturity and unique physical and mental characteristics determine that the TV section, which is specially made for preschoolers, is different from the adult television section in terms of program content and program format. In order to master the unique standards for the production of children’s television programs and to produce television programs that are popular with children’s television audiences, they will eventually help them to establish a complete knowledge system based on the premise of understanding children’s physical and psychological characteristics differently from adults and summarizing them Of the aesthetic vocabulary, and then translate these aesthetic vocabulary into a set of mature television production symbols, constitute the unique between children and television