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公益广告的主题具有社会性,其广告主题内容有着深厚的社会基础。如何让公益广告更容易深入人心,形成良好的公益传播效果,是平面公益广告设计制作环节的关键要素。在平面公益广告的设计与制作过程中,运用计算机辅助设计软件进行特效制作能够有效提升平面公益广告的广告效果,抓住受众的视觉感官,影响其心理要素,起到良好的广告传播效果。
The theme of public service ads is social, and its advertising theme has a profound social basis. How to make public service ads more accessible to the public and form a good effect of public service communication are the key elements in the design and production of print public service advertisements. In the process of design and production of print public service ads, the use of computer aided design software to produce special effects can effectively enhance the advertising effect of print public service advertisements, seize the audience’s visual senses, influence their psychological elements and play a good advertising communication effect.