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乡村旅游是发展美丽经济的新载体,是实施旅游富民、带动乡村建设的主抓手。近年来,鄞州区顺应乡村旅游需求升级趋势,积极推动乡村旅游供给侧改革,在政府担当、主体创新、市场盘活、政策配套等方面发力,以“供给升级”提升旅游产品品质。2016年上半年,鄞州乡村共接待国内外游客230万人次,同比增长14.2%,旅游业总收入1.4亿元,同比增长13.8%,农村人均可支配收入同比增长9%,创建美丽乡村27个,其中示范村3个,行业带动效应凸显。
Rural tourism is a new carrier for the development of a beautiful economy, and is the main starting point for the implementation of tourism enriching the people and promoting rural construction. In recent years, Yinzhou District has been following the trend of upgrading rural tourism demand and actively promoting the supply-side reform of rural tourism. It has made great efforts in areas such as government responsibility, innovation in the main body, market activation and policy support, and promoted the quality of tourist products with “supply upgrade ”. In the first half of 2016, Yinzhou Rural Area received a total of 2.3 million domestic and foreign tourists, an increase of 14.2% over the same period of last year. The total revenue of the tourism industry was 140 million yuan, an increase of 13.8% over the same period of last year. The per capita disposable income in rural areas increased by 9% Three of them model villages, the industry led the effect highlighted.