近年来,中国印章符号语言被众多设计师广泛运用于标志设计、包装设计、书籍装帧设计领域。并体现出较高的形式美与思想性。它们或是简洁干练,或是沉稳内敛,其所体现出的文化内涵与形式美感,对我国平面设计民族风格的形成与推广起到了很好的传播效果。如何认识印章文化,在平面设计中如何将印章符号语言与标志、包装等设计智慧的衔接与应用,一直是学界颇受关注的问题。本文试图触及这方面的应用和研究,抛砖引玉,以期获得同仁对这方面的关注和探研。 In recent years, the Chinese seal symbol language is widely used by many designers in the field of logo design, packaging design and book binding design. And embodies the higher formal beauty and ideology. They are simple and concise, or calm introverted, which embodies the cultural connotation and aesthetic form, the formation of China’s graphic design and promotion of ethnic style played a very good communication effect. How to recognize the seal culture, how to connect and apply the seal design language in the graphic design with the design wisdom of the symbol, packaging and so on has always been a topic of great concern in the academic field. This article attempts to touch on the application and research in this area, to attract more people, with a view to get my colleagues in this area of ​​concern and exploration.