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我国旅游业正在步入最黄金的发展期,这一点在最近几年央视的广告招标预售中也有着相应的体现,出现在央视荧屏上的区域、城市以及景区的品牌形象广告越来越多。同时,旅游业的投放从景区进一步扩展到城市形象,从市、县扩展到以省为单位的投放,如山东、河北、内蒙古、广西、甘肃等。在发达国家,旅游消费支出每增加一个单位,工业产值可扩大2.71倍,国民收入扩大1.36倍,投资
China’s tourism industry is entering the most golden period of development, which in recent years, CCTV’s advertising tenders also have a corresponding pre-sale reflected in the CCTV screen area, cities and scenic spots more and more brand image advertising . At the same time, the tourism industry has been extended from the scenic area to the city image, expanding from cities and counties to provincial units such as Shandong, Hebei, Inner Mongolia, Guangxi and Gansu. In developed countries, for each additional unit of tourism consumption expenditure, industrial output can be expanded by 2.71 times and national income can be expanded by 1.36 times. Investment