在产品趋同、价格趋同、购物环境趋同和消费群体趋同现象越来越严重的市场竞争中,用品牌形象价值促进产品价值的增值,通过品牌营销服务价值,加速商品价值的实现,已成为服装品牌决胜终端的核心所在。有调查发现,70%的消费者因为服务的缘故,而改变了所选择的品牌。如何让消费者认识自己经营的品牌文化,使其以鲜明的个性风格在市场上独树一帜,许多优秀的服装企业都把个性的营销服务作为区别于其他品牌的重要 In the market competition that product convergence, price convergence, shopping environment convergence and consumer group convergence are more and more serious, the value of brand image is used to promote the increment of product value. Through the value of brand marketing service and the acceleration of the realization of commodity value, Winning the heart of the terminal. A survey found that 70% of consumers because of service changes the selected brand. How to make consumers know their own brand culture, make it a distinctive personality style in the market is unique, many outstanding apparel companies personalized marketing services as different from other brands important