空调广告-继续逆势走高据央视市场研究公司(CTR)对全国493个主要电视频道的广告监播数据显示2002年1～9月,国内空调行业电视广告量比2001年同期略升,从2001年同期的6.6亿上升到2002年的7.4亿,升幅有12.1％;相对2001年比2000年的7.2％,2002年12.1％的增幅是相当难得的,而且是呈现连续3年广告持续增长。在国内家电行业广告量普遍下降的大环境下,称空调业仍然是处在一个发 According to CCTV Market Research Corporation (CTR) on 493 major TV channels across the country ad monitoring data show that from January to September 2002, the domestic air-conditioning industry, the amount of television advertising slightly more than the same period in 2001 from 2001 Up from 660 million in the same period of last year to 740 million in 2002, an increase of 12.1%. Compared with 7.2% in 2001 and 2000, the increase of 12.1% in 2002 was quite rare, and the advertisement continued to grow for three consecutive years. In the domestic appliance industry generally decline in the advertising environment, said the air conditioning industry is still in a hair