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电子商务的发展给人们的生活、生产带来了翻天覆地的变化,在这一背景下,消费者的行为习惯、消费心理也与以往出现了很大的不同。本文分析了电子商务消费者的消费心理,并针对促进电子商务发展的策略提出自己的见解。
The development of e-commerce has brought tremendous changes to people’s life and production. Under this background, consumer behavior and consumer psychology have also been greatly different from those in the past. This article analyzes the consumer psychology of e-commerce consumers, and put forward their own opinions on the strategies to promote the development of e-commerce.