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由于种种原因,广播电视体制机制很难有一个统一恒定的模式,但精细化管理和考评,尤其是对宣传业务可规范、可操作、可量化、可奖惩的精细化管理和考评却已成为一种普遍共识,成为一种内在发展的必然要求,成为业内同行共同关注的焦点,并被视为是提高广播电视宣传管理效能及提高广播电视节目质量的关键保障。如何行之有效地对广播电视宣传业务进行科学的管理和考评?根据我们多年的实践心得和理论总结,笔者认为,主要是要在可规范、可操作、可量化、可奖惩上下功
Due to various reasons, it is very difficult for the radio and television system and mechanism to have a unified and constant mode. However, meticulous management and evaluation, especially the elaborate management and evaluation of standardized, operational, quantifiable and rewards and punishments for the publicity business have become one The universal consensus has become a necessary requirement of internal development and has become the focus of common concern among peers in the industry. It is also regarded as a key guarantee for improving the effectiveness of publicity and management of radio and television broadcasting and improving the quality of radio and television programs. How to effectively carry out scientific management and evaluation of the publicity of radio and television business? According to our many years of practical experience and theoretical summary, I believe that the main is to be standardized, operational, quantifiable, rewards and punishments