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在当代社会的消费文化语境中,明星的成名与媒体的宣传和受众对其的关注不无关系。影视明星自身在影视剧中的表现及由自身带来的附加值在当代媒体中是如何被宣传、包装、推销的?受众又是如何自主地选择对各类新媒体发布的明星信息的消费?本文试图对这一消费过程进行探究,旨在揭示当代社会大众对影视明星的消费现状及消费成因,以更好地俯瞰中国影视市场未来的发展趋势,准确把握对明星的包装宣传。
In the context of consumer culture in contemporary society, celebrity fame and media publicity and the audience’s concern is not unrelated. How the film and television star’s performance in film and television drama and the added value brought by itself are propagandized, packaged and promoted in the contemporary media? How does the audience independently choose to consume the star information released by various new media? This paper attempts to explore this process of consumption, aimed at revealing the current consumption status of the movie and television stars and the causes of consumption, in order to better overlook the future development trend of China’s movie and TV market, and accurately grasp the star’s packaging and promotion.