加入 WTO,中国社会在进一步扩大开放的必然走向下,面临着多领域的适应性变革,传媒作为具有特殊意义的行业,将会在遵循新闻传播规律和市场经济要求的前提下,发生由自身需求和外因推动下的渐变态势。特色性、专业化媒体倍受青睐我国以加入 WTO 为契机,进入国际经济大循环,其市场的细分随着市场经济的日渐成熟也日益突出。对于传媒业而言,这种分化将形 With the accession to the WTO, the Chinese society is facing an adaptive change in many fields under the inevitable trend of opening wider to the outside world. As an industry with special significance, the media will, under the premise of following the rules of news dissemination and the market economy, And external factors driven by the gradual change. Characteristic and specialized media are favored China entered the WTO as an opportunity to enter the international economic cycle. Its market segmentation became increasingly prominent as the market economy matured. For the media industry, this differentiation will be shaped