随着世界经济的一体化，在现代市场经济条件下，市场交易行为经常是跨地域、跨国度、跨文化的；潜在的交易对象都是复数；交易的双方不很熟悉，甚至完全陌生，既无法在短期内建立起足够的信任，又没有共同的习惯、惯例可以依赖；由于语言和习惯的差别，很可能产生误解；由于市 With the integration of the world economy, under the conditions of a modern market economy, market transactions are often trans-regional, transnational and cross-cultural. Potential counterparties are plural. Both parties to the transaction are not familiar or even completely unfamiliar. Both Can not establish enough trust in the short term, there is no common habit, practice can rely on; due to differences in language and habits, is likely to have misunderstandings; as the city