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2011年,纺织业的“品牌强国”目标正式提出,与之相对应的,是我国纺织企业落后的品牌现状:设计研发能力弱,缺乏自主知识产权的原创技术;中高档产品少而“大路货”多,鲜有国际知名品牌,国内高端市场大多被国外品牌占领;纺织企业众多,但管理水平和信息化水平落后。要解决这些问题,一切要从根本入手,以新的产品风格,新的管理方法,全新品牌意识占领更广泛的市场。
In 2011, the goal of the “brand power” in the textile industry was formally put forward. Correspondingly, the status quo of the backward brand of China’s textile enterprises: the original technology of weak R & D capability and lack of independent intellectual property rights; the low- There are few international well-known brands and most domestic high-end markets are occupied by foreign brands. There are many textile enterprises, but their management level and informationization level are lagging behind. To solve these problems, everything should start from the fundamental, with a new product style, new management methods, a new brand awareness of the occupation of a wider market.