河南是中华文化的重要发祥地,寻根文化资源丰富,特色突出,优势明显,在政府着力打造下,寻根旅游已经初具规模。本文主要探讨了河南发展寻根祭祖旅游的优势,阐述了寻根祭祖旅游对海外市场的吸引,对河南寻根祭祖旅游发展的不足之处进行了重点讨论,并指出了河南未来发展寻根祭祖旅游应采取的措施与策略。 Henan is an important cradle of Chinese culture. Root-seeking culture is rich in resources, prominent features and obvious advantages. Under the government’s efforts to build it, root-seeking tourism has begun to take shape. This paper mainly discusses the advantages of Henan’s tourism in finding roots and offering ancestral tourism, expounds the attraction of seeking tourism to overseas markets, and discusses the shortcomings of Henan’s root-seeking and ancestral tourism development. It also points out the future development of Henan root-seeking ancestors Travel should take measures and strategies.