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有一种提法一度令国人振奋不已,这就是中国将成为全球的制造中心。就像我们在旅游途中,正闭目瞑想着前方诱人景色的时候,忽然从前方传来令人沮丧的路阻消息一样——中国即将到来的制造业时代也面临着同样的危情时刻。中国企业联合会研究员李建明认为,谁能占有流通渠道,谁就是未来市场的主宰者。而从制造业的营销现状来看,我们正在失去这种主宰-销售终端这一产业链条中极为重要的一环。失去这一主宰的首先是纺织、家电等消费类产品的制造业,零售业在国际商业资本的作用下先于工业化的进程而过早成熟使我们的这些制造业时代面临“瓶颈”危机。沃尔玛等全球零售巨头由于其全球性的采购与零售网络,其志不在一城一池的得失,而是凭了其全球采购的王牌,向上游的供应商挤压利润,沃尔玛以其上千亿美元的采购“选票”决定着许多生产厂的生存,并以此压低采购成本,而这些成本原本该是企业的利润。根据入世的承诺,在2003年1月前,取消所有地域、数量、外资对零售业持股比例的限制。而作为离消费者最近的一环,零售业不仅掌握了大量的需求信息,而且拥有庞大
There is a formulation once made Chinese people excited, this is China will become the world's manufacturing center. Just as we were on our way to traveling and were thinking about the attractive scenery in front, we suddenly heard the frustrating message from the front that China's upcoming manufacturing era was facing the same moment of crisis. Li Jianming, a researcher at the China Enterprise Confederation, believes that whoever holds a distribution channel is the dominant market in the future. Judging from the status quo of marketing in the manufacturing sector, we are losing an extremely important part of this industry chain, which dominates and sells terminals. The first to lose this dominance is the manufacturing of consumer products such as textiles and household appliances. The premature maturation of the retail industry in the process of industrialization under the influence of international commercial capital has confronted us with a “bottleneck” in the manufacturing era . Wal-Mart and other global retail giants because of its global procurement and retail network, its ambition is not a pool of gains and losses, but by virtue of its global procurement of trump cards to squeeze profits upstream suppliers, Wal-Mart to its hundreds of billions The dollar purchase “ballot ” determines the survival of many manufacturing plants, and thus depress purchasing costs, which would have been the company's profits. According to the WTO commitments, by January 2003, all regions, counties and foreign investors should be exempted from restrictions on the proportion of retail holdings. As a recent departure from consumers, the retail industry not only has a large amount of demand information, but also has a large