2002年对甘肃白酒业来说是不平凡的一年。由于“康庆坊”的成功运作,甘肃春天酒业一鸣惊人,成就了其甘肃白酒业龙头老大的地位。春天酒业历经十年苦心经营,终于在2002年成功地超越自我,实现了企业超常规发展质的飞跃。“康庆坊”的成功被视为甘肃白酒业从营销理念到营销策划,再 2002 is an extraordinary year for liquor industry in Gansu Province. Due to the successful operation of “Kang Hing Fong”, Gansu spring wine industry has achieved a blockbuster success and achieved its leading position in the liquor industry in Gansu. After ten years of painstaking efforts, the liquor business finally succeeded in surpassing itself in 2002 and achieved a qualitative leap in the unconventional development of the enterprise. “Kang Hing Square,” the success of liquor industry in Gansu is seen from the marketing concept to marketing planning, and then