在必须紧紧围绕“消费者”的互联网时代,各个行业在产品制造、企业营销、企业责任等方面,都要重新定义与消费者的关系,创新与消费者的互动模式,为消费者创造需求与价值体验企业创新就如同“创新”这个词一样,永远不会停止,但又总是很艰难。企业所处的阶段不同,发展环境不同,成长基因不同,都会在很大程度上影响企业的创新能力、手段和方向。相比其他创新,企业的管理创新显得更为迫切。 In the era of Internet that must tightly surround “consumer ”, all industries must redefine the relationship with consumers, innovate and interact with consumers in product manufacturing, corporate marketing, corporate responsibility and other aspects, and provide consumers Creating Needs and Value Experience Enterprise innovation is just like “innovation,” never ending but always difficult. Enterprises in different stages, the development of different environments, different growth genes, will largely affect the ability of enterprises to innovate, means and direction. Compared to other innovations, management innovation in enterprises is even more urgent.