企业文化建设面临的困难:只注重文化形式,不注重内在精神的养成;企业员工没有归属感,主人翁意识不强;政企不分的体制使企业文化建设缺少活力。企业文化建设的途径:首先要创建具有本国特色的企业文化;要创立自己的品牌,有自己独特的品牌文化;企业文化建设要立足于企业制度的创新。 Difficulties in the construction of corporate culture: only focus on cultural forms, do not pay attention to the development of the inner spirit; employees do not have a sense of ownership, sense of ownership is not strong; the system of corporate governance so that the lack of vitality of corporate culture. Ways to build corporate culture: First of all, we must create a corporate culture with its own characteristics; to create their own brand, have their own unique brand culture; corporate culture should be based on the innovation of the enterprise system.