“艳俗艺术”在“政治波普”、“玩世现实主义”等艺术潮流之后,成为20世纪90年代中国当代艺术领域不可磨灭的重要现象之一。从那时起一直持续到当下,“艳俗艺术”一直颇有争议,它打破传统的审美价值取向,用“艳丽”和“俗气”来批判形式上的过分“艳俗”。本文以典型作品入手,简要阐释“艳俗艺术”的产生原因及其表现特征,分析“艳俗艺术”的反讽本质及对社会发展的指向性作用。 “Gaudy Art ” has become one of the most important and indelible phenomena in the field of contemporary Chinese art in the 1990s after the artistic trends such as Political Pop, Cynical Realism and so on. Since then, the art of gaudy art has been quite controversial. It breaks the traditional aesthetic value orientation and criticizes excessive formalism by using gorgeous and cheesy Vulgar “. This article starts with the typical works, briefly explains the causes and performance characteristics of ”Gaudy Art “, and analyzes the ironic nature of ”Gaudy Art " and the directional effect on social development.