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网络自出版以自主性强、出版效率高、投放精准、全方位满足用户需求等优势不断冲击传统出版,促使其开始打造自出版平台以应对竞争。传统出版的自出版平台依托合法地位、国家政策支持以及多年资源积累的优势,有后发先至、厚积厚发的可能。传统出版的自出版平台,须在维持原有文化品位的基础上,以追求客户资源聚合效应为先并不断开拓新的客户资源,注重技术升级以打造全流程数字复合出版平台,明确市场定位以做到精准服务,从提升服务时效、服务附加值、客户选择自主性和参与度等方面来全方位提升服务质量,才能拥有强大的竞争力。
Since its publication, the network has been constantly influencing the traditional publishing with the advantages of strong autonomy, high publishing efficiency, precise delivery and satisfying all requirements of users. As a result, the network has started to build its own publishing platform to cope with competition. The traditional published publishing platform relies on the legal status, national policy support and the advantages of many years of accumulated resources, with the possibility that after the first fat, thick product. Traditionally published self-publishing platform must be in the maintenance of the original cultural taste, based on the pursuit of customer resource aggregation effect first and continue to open up new customer resources, focus on technology upgrades to create a full-process digital composite publishing platform, a clear market positioning To achieve precise service, we can enhance our service quality in all aspects, such as improving service limitation, service added value, customer choice autonomy and participation.