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所谓的文化软实力指的就是一个国家的文化、社会制度、价值观念、发展模式等在国际中的影响力。党的十七大明确提出了“提高国家文化软实力”的要求,提高文化软实力上升到了国家层面。民族传统体育文化作为我国文化的一部分,找准民族传统体育文化的定位和发展模式,研究其提高软实力的途径和对策,对提高传统体育文化软实力具有积极意义。
The so-called cultural soft power refers to the influence of a country’s culture, social system, values and development mode in the world. The 17th CPC National Congress explicitly put forward the requirement of “increasing the national cultural soft power” and raised the cultural soft power to the national level. As a part of our country’s culture, national traditional sports culture locates and develops the mode of national traditional sports culture and studies its ways and measures to improve soft power, which is of positive significance for improving the soft power of traditional sports culture.