本文从“大众传媒”这一因素入手,以大规模调查所获数据为基础,分析这一外在的社会环境对独生子女这一特定人口群体社会化的作用和影响情况,并对大众传媒这一外在环境对独生子女和非独生子女社会化的影响的异同进行比较,探讨大众传媒对独生子女社会化过程是否起到了独特的影响作用。 This article starts from the factor of “mass media” and analyzes the effect and influence of this external social environment on the socialization of the one-child-specific population group based on the data from the large-scale survey. The external environment of the media compares the similarities and differences of the socialization of only children and non-only children to explore whether the mass media has a unique influence on the socialization of only children.