在金融危机的全球背景下,中国经济进入全面转型的关键时期,重新思考品牌与区域、行业发展的密切关系,探索如何利用品牌拓宽地方经济发展道路,以更广阔的视角审视品牌在宏观经济中的作用,显得愈发重要。为此,本刊在2009年特开设“品牌经济”栏目,欢迎社会各界集思广益,踊跃投稿! Under the global financial crisis background, China’s economy has entered a crucial period of full transition. It has rethought the close relationship between the brand and its regional and industrial development and explored how to use the brand to broaden the path of local economic development and examine the brand’s macroeconomic performance in a broader perspective The role of more and more important. To this end, the magazine opened in 2009, “Brand Economy ” section, all sectors of the community are welcome to brainstorm, enthusiastically contribute!