美国宝丽来远东有限公司在其百彩系统上市之前,由公司公关部策划了一系列轰轰烈烈的公关活动。百彩系统是一种即拍即有的相机。公关活动想要达到的目标是:向目标公众介绍这种新产品的诞生、革命性的创新及特点;为这个新产品树立一个独特的形象,引导即拍即有摄影新潮流,点燃大众 Polaris Far East Co., Ltd. in the United States before the listing of its color system, the company's public relations department curated a series of vigorous public relations activities. 100 color system is a kind of instant camera. Public relations activities to achieve the goal is: to introduce the public the birth of this new product, revolutionary innovations and features; for this new product to establish a unique image, guide the shoot that is the new trend of photography, ignite the public