本文主要研究乡村旅游服务质量测评体系。通过国内外相关文献阅读,提出了我国乡村旅游服务质量的测评体系。同时,在此基础上以湖州顾渚村游客为调查对象,根据问卷调查结果,通过项目分析、主成分分析等方法对测评体系进行优化,提出了适合我国乡村旅游企业的服务质量测评模型。 This paper mainly studies the rural tourism service quality evaluation system. Through the reading of the relevant literature at home and abroad, put forward the evaluation system of the rural tourism service quality in our country. At the same time, on the basis of the survey, tourists in Guzhu Village of Huzhou are taken as the research object. According to the questionnaire survey results, the evaluation system is optimized through project analysis, principal component analysis and other methods, and a service quality evaluation model suitable for rural tourism enterprises in our country is put forward.