人才短缺是农业农村发展的一大制约因素。鼓励和吸引人才到农业农村创业就业具有重要意义。本文回顾了人才向宁波农业农村流动的三次高潮,分析了宁波农业农村发展给人才带来的机遇与挑战,运用微笑曲线模型探讨了提高农业农村人才吸引力的两条途径,并提出了五大对策措施。 Talent shortage is a major constraint on the development of agriculture and rural areas. It is of great significance to encourage and attract talented people to start their own businesses in agriculture and rural areas. This paper reviews the three climaxes of talented people flowing to agricultural and rural areas in Ningbo, analyzes the opportunities and challenges brought by the development of agricultural and rural areas in Ningbo, and probes into two ways to improve the attractiveness of agricultural rural talents by using the smile curve model. Measures.