政务新媒体是政府与百姓沟通的有效管道。本文探讨了政务新媒体提升沟通和引导能力的策略。包括:抓住黄金时间,注重理念引导;立足政务本职,增强信息趣味;注重艺术表达,转变话语模式;引发受众共鸣,弘扬核心价值等。 Government New Media is an effective conduit for government to communicate with the people. This article explores the strategy of improving the communication and guiding ability of the new government media. Including: grasping the prime time, focusing on the concept of guidance; based on the government affairs, enhance the interest of information; pay attention to artistic expression, change the discourse model; trigger the audience resonance, to promote core values.