近来,随着全球金融危机对中国经济的影响进一步加深,珠三角外向型中小企业如何在全球经济低迷中寻求生机和发展,成为外界关注的焦点。本文在了解珠三角中小企业的现状的基础上,对其开拓农村市场进行了SWOT分析,即优势和劣势、机遇和威胁,以便珠三角中小企业更好地把握营销机会。 Recently, as the impact of the global financial crisis on China’s economy has deepened, how the export-oriented small and medium-sized enterprises in the Pearl River Delta seeks vitality and growth in the global economic downturn have become the focus of attention from the outside world. Based on the understanding of the current situation of SMEs in Pearl River Delta, this paper conducts a SWOT analysis on its development of rural markets, namely advantages and disadvantages, opportunities and threats so that SMEs in Pearl River Delta can better grasp marketing opportunities.