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“出口形势真的仅仅是出口量高增长表现的这么好么?从出口额以及出口单价来看并非如此,在前8个月出口量增长9.2%的情况下,出口额居然是下降的。”2016年中国家电行业遇冷已经是无可挽回的事实,家电行业高速发展期已经黄鹤一去不复返,2012年之前受利好政策以及经济快速发展影响,大家电产品增长几乎都在两位数以上,甚至有的年份增速能超过40%,而2012年之后,受前期政策透支,年宏观经济增速放缓、家电产品高普及率、更新换代需求不及预期旺盛等诸多因素影响,行业低谷徘徊几乎已经成为了常态,从家电产业横向来看,如图表1
“Is the export situation really just the performance of high export growth so good? From the point of view of exports and export prices is not the case, in the first 8 months of 9.2% growth in exports, exports actually declined. ”In 2016, China’s household appliances industry is already an irreparable event when the cold is gone. The high-speed development of the home appliance industry has been gone. Before 2012, due to the favorable policies and the rapid economic development, the growth of large household appliances was almost two in number Or even some of the annual growth rate can exceed 40%, and after 2012, due to the previous policy overdraft, the macroeconomic slowdown in the year, the high penetration rate of home appliances, less than expected demand for replacement and other factors, the industry Hovering almost has become the norm, from the appliance industry horizontal, as shown in Figure 1