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乡村旅游以其参与形式的多样性、参与主体的广泛性、旅游效益的综合性,逐渐成为旅游开发的新热点。乡村旅游电子商务是把乡村旅游与旅游电子商务相结合,运用电子商务作为平台满足旅游者的消费需求,并且降低乡村旅游企业经营成本的一种乡村旅游开发模式。所以,发展乡村旅游电子商务成为拓展市场的重要手段,也成为一种必然趋势。本文以乡村旅游与电子商务的结合为出发点,主要研究徐州乡村旅游电子商务的发展现状及存在的问题,并提出合理的对策。
Due to the diversity of participatory forms, the extensiveness of participating subjects and the comprehensiveness of tourism benefits, rural tourism has gradually become a new hot spot in tourism development. Rural tourism e-commerce is a kind of rural tourism development mode that combines rural tourism and tourism e-commerce, uses e-commerce as a platform to meet the tourist’s consumption needs, and reduces the operating cost of rural tourism enterprises. Therefore, the development of rural tourism e-commerce has become an important means to expand the market, has also become an inevitable trend. Based on the combination of rural tourism and e-commerce, this paper mainly studies the current situation and existing problems of rural tourism e-commerce in Xuzhou and puts forward reasonable countermeasures.