大众传播时代的科技神话:建构、表征及反思

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随着近现代科技的发展,古代神话逐渐式微,现世神话却以各种形式渗透于人们的思想意识与日常生活,并且强有力地宰制着人们的意识形态和实践行为。科技神话作为现世神话的典型代表,来源于人们对科技的盲目崇拜,是科技与大众传媒合谋共生的结果,具有理性挤压情感、主体性消解、生产主体官方化、文本碎片化等表征。科技神话确有推动社会进步、增进人类福祉的一面,但与古代神话相比,它对人的主体性的消解、对工具理性和实用理性的单向度强化,必然导致人类精神领域的失衡和人类想象力的萎缩,需要人们警惕并进行深入反思。 With the development of modern science and technology, the ancient myths gradually decline, and the myths of the past permeate people's ideology and daily life in various forms, and control the people's ideology and practice with force. As a typical representative of the myth of modern times, science and technology myth originated from people's blind worship of science and technology. It is the result of collusion between science and technology and the mass media. It has the characteristics of emotional squeeze, subjectivity, officialization of production, and textual fragmentation. However, compared with the ancient mythology, the digestion of human subjectivity and the unidirectional reinforcement of instrumental rationality and practical rationality inevitably lead to imbalances in the spiritual sphere of mankind and The shrinking of human imagination needs people's vigilance and in-depth reflection.
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