在21世纪即将来临之际,台湾《零售市场》杂志社约请台湾流通业经营者和相关协会理事,访谈对零售业发展的回顾与展望。万客隆的目标:追求更高效率 10年前,万客隆进入台湾市场,现有6家门店。开始时它默默无闻,店铺设在郊外,卖场陈设如仓库,有大的停车场,供顾客自己来载货。后来消费者络绎于途,大包小包地购买,大家才知道它的厉害。“批发仓储”新业态在台湾生了根,成为流通通路上的一个主要势力。它的缩短通路、低成本营运、超低价量贩、又能赚到钱的新策略震憾了流通业,引起通路的革命性变化。台湾万客隆新任总经理卜瑞恩先生谈到今后经营管理的做法和改革思路:以稳健实在的原则,适应多变 At the dawn of the 21st century, Taiwan’s “Retail Market” magazine invited Taiwan’s circulation industry operators and directors of relevant associations to interview and review the development of the retail industry. Makron’s goal: To pursue higher efficiency 10 years ago, Wanklong entered the Taiwan market and currently has 6 stores. At the beginning, it was obscure. The shop was located in the suburbs. The store was furnished as a warehouse and there was a large parking lot for customers to carry their own cargo. Later, consumers came to the rescue and bought packages. We all knew it was powerful. The new format of “wholesale warehouse” took root in Taiwan and became a major force on the circulation route. Its new strategy of shortening access, low-cost operations, ultra-low-cost pricing, and earning money shocked the circulation industry and caused revolutionary changes in access. The new general manager of Taiwan’s Wankelong, Mr. Brean, talks about the management and practices of future operations and reforms: adapting to the principle of solidity and adaptability.